CSAT vs NPS vs CES
Use CSAT to measure satisfaction with specific interactions (ticket resolved, onboarding completed). Use NPS to measure overall loyalty and likelihood to recommend. Use CES to measure the effort required for a specific task.
The three together form a complete CX measurement framework. CSAT tells you if interactions went well. CES tells you if they were effortless. NPS tells you if customers would recommend you overall.
77โ85%
Typical CSAT range across industries
90%+
Target CSAT for customer support
24 hours
Optimal survey delivery after interaction
30%
Typical survey response rate