Why SaaS Quick Ratio Beats Raw Growth Rate
Raw MRR growth rate doesn't show efficiency — a company could be growing fast while burning capital to offset massive churn. Quick ratio reveals the quality of that growth: are you growing despite a healthy base, or growing while hiding a retention crisis?
A quick ratio of 4 at $1M MRR is very different from a quick ratio of 4 at $10M MRR. As MRR scales, maintaining a high quick ratio becomes harder — churn in absolute terms grows with the base.
4+
Quick ratio benchmark for healthy SaaS
1
Quick ratio = flat MRR (churn = new)
< 1
MRR contracting — emergency signal
∞
Quick ratio when churn = zero