CAGR vs Simple Growth Rate
Simple growth rate = (End โ Start) รท Start. If your ARR went from $1M to $8M in 3 years, simple growth is 700%. CAGR answers a different question: what constant annual rate would produce the same result? The answer is 100% โ you doubled each year.
CAGR is more useful for comparing businesses with different time horizons. A company that tripled in 1 year (200% CAGR) and a company that grew 8ร in 3 years (100% CAGR) are very different, but simple growth rates (200% vs 700%) make comparison misleading.
The T2D3 Path in CAGR Terms
The "Triple, Triple, Double, Double, Double" SaaS path equates to: 200% CAGR for years 1โ2, then 100% CAGR for years 3โ5. A company on T2D3 from $1M ARR reaches $72M ARR in 5 years. That's a 5-year CAGR of approximately 130%.