The Exit Waterfall
In a venture-backed startup, exit proceeds flow through a "waterfall" โ a priority-based distribution. Senior preferred investors get paid first (their liquidation preference), then junior preferred, then common shareholders (founders, employees with exercised options).
Participating preferred is the most investor-friendly: investors first get their preference back, then also participate in the remaining proceeds as if they held common shares. Non-participating preferred is the market standard at seed and Series A โ investors choose the better of (preference OR conversion to common).
1ร
Standard non-participating liquidation preference
30โ50%
Typical exit at or below 1ร return (acqui-hires)
3โ5ร
Return needed for institutional VC to be "happy"
10ร+
Target return for top-performing VC portfolio companies